Of the textual essays, the first is about the mystification of art and history by its associations with assumptions and values that are not necessarily inherent in the work itself, but in its rarity, uniqueness, and commercial demand. He discusses art as being seen as an almost religious icon, and how the reproduction of images has contributed to the mystification of the original image.
The second textual essay is a study of women and how they are seen, who sees them, and how they see themselves being seen by others. It is Berger's critique of the Nude as an art form, and he argues that they place women as objects to be seen and desired and overpowered by men, the subject.
The third essay is about the tradition of oil paintings in Europe between 1500 and 1900. Berger explains the connections between the content of these paintings and the ownership of them as a symbol of affluence, as products of capitalism and the maintenance of the status quo.
The fourth essay has to do with publicity, or advertisement, and the reference that such images make to oil paintings, sexual attractiveness, and dissatisfaction with the current state of life (the promise of a better future, given that you buy something).